Use social media to ensure your customers find you and stay informed about your products and services when they are ready to buy, Mathradas said. “Look at every way to build your digital brand – from posting on Instagram to taking out cost-effective ads on social media networks, like Facebook – that can boost online visibility and keep your business front of mind for target audiences,” Garcia-Villari added.
If you have an email list, you should send weekly updates that highlight new merchandise and other specials, she suggested. Other opportunities for interacting with prospective customers include responding to comments and reviews of your business, developing targeted promotional campaigns, and creating Pinterest boards focused on gift-giving ideas or themes.
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Especially during these stressful times, businesses should perfect the customer experience. Pre-pandemic, this might have been as simple as traditional brick-and-mortar retailers extending their hours for the holiday. However, with the increase in online shopping this year, all businesses that do online sales should have customer support teams ready to address any customer complaints at a moment’s notice.
“Using your deep understanding of your customers, you can create an enjoyable and hassle-free customer journey, from browsing to checkout to returns,” Nebelung said. Focus on being as transparent and understanding as possible, and make sure customers are aware of any potential COVID-related shipping delays that could affect their shopping timelines.